Emerged amid the Covid crisis as the only hope for success after the family's bankruptcy.
SHUI, founded in 2020 by Ronaldo Pan Ye or 叶奕涛.
The concept of “水 (Shui)” means ´´water`` in Mandarin.
Inspired by Bruce Lee's famous phrase - "Be like water my friend", "Be like water my friend".
In all circumstances Shui adapts, if you put her in a cup she becomes the cup, drink the water and she will be you.
Bringing Asian references to clothing, transforming the basic and simple with elaborate modeling, breaking conventional boundaries, uniting multiple street fashion aesthetics. From the most elegant, comfortable and minimalist basics with the SHUI essential line, to the most advanced with deconstructed pieces in limited edition lines.
SHUI denies conventional popular products, hoping to bring even the simple, the simple different from the traditional system.
Showing that it can change and rediscover the style of many young people.
Brand CEO Ronaldo Pan Ye takes the message that SHUI stands for flexibility and adaptation, so SHUI will never go bankrupt and will adapt to any crisis.
´´Don´t put yourself inside a form, adapt and build your own, and let it expand, like water, water can flow or collide.
Be like Shui in good times and bad.``
